Our inspiration

Bunny, for who keeps grinding

Die Lit

(Playboi Carti)

 

OUR BRAND

Bunny is not built to follow.

It moves in its own direction — quietly, consistently.
Not driven by noise, but by instinct.

The rabbit doesn’t wait to be seen.
It adapts, resists, creates space where there is none.

Bunny exists in that space.

For those who keep moving, even when no one is watching.
For those who carry weight beneath a calm surface.

This is not about trends.
It’s about presence.

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ORIGIN

Bunny started in Padua, Italy.

Not as a brand, but as an experiment.

I’m Lorenzo.
And from the beginning, this was something built alongside everything else.

Working, saving, reinvesting —
finding a way to keep it moving.

Early pieces were made by modifying existing garments,
turning fast fashion into something personal.

Each one carried influences from music, art, and the people around it.

Nothing was stable.
But the direction was clear.

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DEVELOPMENT

In 2023, the project moved to Valencia.

That’s where things began to take shape.

From customization to original pieces.
From isolated ideas to a system.

At the same time, I met Luis —
a brother, originally from Chile.

He’s been part of the process ever since.
Supporting, questioning, helping structure what was growing.

Not just creatively, but on the side that keeps everything running.

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PROCESS

There’s no fixed path behind this.

Just consistency.

Working to sustain it,
while continuing to build it.

Keeping it alive by doing both.

The idea is simple:

keep going,
keep building,
until the vision reaches the right people.

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CORE

Over time, everything led to one point:

The Core.

A piece designed to define the foundation of what comes next.
Not a final step, but the beginning of a system.

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MOVEMENT

Bunny is not tied to one place.

Built across Italy, Spain, and now moving forward,
it reflects a mindset more than a location.

This is just the start.

If it speaks to you,
you’re already part of it.

Yes, we have a playlist